Bitter BMW
BMW is swinging hits left and right. After BMW Australia's claim that Audi is not a rival comes the recently issued brochure for the 2008 M3. A page of the brochure, shown above, takes direct stabs at the four cars BMW believes to be the M3's direct rivals: the Porsche 911 Carrera, the Audi RS4 and the Mercedes-Benz CLK63 AMG. While listing the beneficial qualities of each of the competitors (the 911's iconic status, the Audi's emotional appeal and the Mercedes' brute power), BMW then takes the three...
