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Where on earth is Maybach going?
If rumors of a third Maybach line are true, one has to wonder where this new car is going to fit in. The main question is whether it will sit above the $426,000 62S flagship, or below the $335,500 57 “base” model. Some of the rumors that circulated were that a Mercedes GL-based full-size uber ‘ute would be the next to carry the triple-M logo, yet some have said that something slotting between the 57 and the M-B S65 AMG would be coming as Maybach’s answer to the upcoming rumored “baby Rolls” from BMW. With large SUV sales flat-lining and bottoming out over the past few years, an uber ‘ute seems a little unsound when it comes to presenting the business plan. But then again, so does a set of ultra-long, ultra-luxurious, V12-engined sedans.
That brings me to the baby ‘bach, which makes even less sense, in my mind. At least a GL-based model would be easy to build on economies of scale and could possibly steal some sales from the perennial Range Rover, using its exclusivity and craftsmanship as a selling point to the mega-rich. However, I don’t think there is enough of a way to differentiate a baby ‘bach from a top-end Mercedes. Unlike BMW and Rolls, Maybach is generally just viewed as a fancy-shmancy Mercedes. At least to churn a little more revenue, let Maybach build the 509 (the length of a GL) just until they get their brains together and build the Exelero. Screw that, just build the Exelero, and make yourself a real name Maybach!
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